What kind of media institution might distribute your media product and why?
An independent film distributor may distribute our film as it is ran on a smaller budget compared to the 'Big Six' and will be targeted towards an audience that are into supernatural/horror.
An example of an independent film distributor that may distribute the media product is Icon Film Distribution:
Icon Film Distribution is a leading UK independent film distributor collaborating with local and international filmmakers on the very best of independent film.
Formed in 1999, Icon Film Distribution is one of the UK’s leading independent film distributors generating in excess of £150m at the box office with a library of over 200 titles ranging from mainstream hits such as Paranormal Activity, 30 Days of Night, Transporter 3 and What Woman Want to specialist break-out titles such as Tom Ford’s A Single Man, La Vie En Rose, Man On Wire, and multiple BAFTA and Oscar®nominee Nicolas Winding Refn’s Drive.
On 23 September 2013 IFD was re-launched backed by investment company New Sparta founded by Dr Jerome Booth. The acquisition, which includes titles released though IFD’s output deal with Lionsgate and the UK library, will see IFD acquiring and releasing films in all media. IFD will work with existing and new partners to deliver effective campaigns for quality distinctive material.
A popular film that was distributed by Icon Film Distribution is Paranormal Activity.
Summary: A haunted house makes no secret of the fact it's not pleased with its new tenants in this independent tale of supernatural horror. Katie (Katie Featherson) and Micah (Micah Sloat) are a twentysomething couple who've just moved into a new home in San Diego, CA. Katie has an interest in the paranormal and believes that malevolent spirits have been following her since childhood, though Micah is not so easily convinced. However, after several nights of loud noises and strange happenings, Micah starts to agree with Katie that some sort of ghost may have followed them to the new home. After a paranormal researcher tells the couple he can't help them, Micah decides to take control of the situation and sets up a battery of video cameras so that if a spirit manifests itself, he can capture its behavior on tape. Once the surveillance cameras are in place, Katie and Micah bring in a Ouija board in an effort to talk to the spirits, a move that deeply offends the ghosts.
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